THE POP-TARTIGAN
Gen-Z loves nostalgia, which is why Pop-Tarts brought back their retro Banana Bread flavor.
To celebrate, we took inspiration from the cozy, handmade aesthetic of the ‘grandma era’ and created Limited-Edition Pop-Tart-Themed Crochet Sweaters.
Recognition - 2024 Effie Award- Influencer Marketing // Digital - Products - Gold
My Role: Creative Director/AD
SOCIAL INFLUENCERS
350M+ Impressions
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Sold Out in 90 Seconds at Launch
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$600+ Sweaters Re-Sold on Ebay
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350M+ Impressions • Sold Out in 90 Seconds at Launch • $600+ Sweaters Re-Sold on Ebay •
