THE RETURN OF THE PRINCE

Mascots are staples at Bowl Games. These unhinged spectacles have turned normal fans into obsessed ones. Starting with the GOAT mascot: Prince Cheddward.

The Problem: He came. He conquered. He retired? Fans would have none of that.

The Solution: A homecoming event fit for the true Prince of Bowl Games.

PRINCE CHEDDWARD MADE HIS BOWL DEBUT.

First, let’s go back to 2022:

THEN HE RETIRED.

FOR YEARS, FANS WANTED HIM TO COME BACK.

SO WE WENT AHEAD AND UN-RETIRED HIM IN 2025.

THE ANNOUNCEMENT

2.5B+ Impressions

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9.1MM+ Viewers

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2025's Most Watched Bowl Game

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2.5B+ Impressions • 9.1MM+ Viewers • 2025's Most Watched Bowl Game •

THE MEDIA TOUR

THE EPIC GAMEDAY ENTRANCE