THE FIRST EDIBLE MASCOT

To celebrate the inaugural Pop-Tarts Bowl and break through a heavily-sponsored college football bowl season, we created the World’s First-Ever Edible Mascot and fed it to the winning team.

Recognition - 2024 Cannes Festival - Brand Experience & Activation - Grand Prix // 2024 Andy Award // 2024 Clio Award- Experience/Activation - Grand Clio // 2024 One Show - Experiential & Immersive: In-Person Events - Bronze // 2024 London International Awards - Non-Traditional & Branded Entertainment - Gold & Silver

CASE STUDY

4B+ Impressions

•

15x More Media Mentions Than Any Other Bowl Game

•

21M More Pop-Tarts Sold

•

4B+ Impressions • 15x More Media Mentions Than Any Other Bowl Game • 21M More Pop-Tarts Sold •

Fan-Inspired Merch

•

First-Ever 'Functional' Toaster Trophy

•

Fan-Inspired Merch • First-Ever 'Functional' Toaster Trophy •