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How do you introduce Banana Bread Pop-Tarts to Gen-Z, who love trying unique flavors and constantly jump at new flavor drops? By connecting with their love for nostalgic comfort and creating Limited-Edition Pop-Tart-themed crochet sweaters inspired by the ‘grandma era’.
Result - Earned over 350MM impressions. Crochet kits sold out in less than 90 seconds at launch. Sweaters re-sold on Ebay for $600.
Recognition - 2024 Effie Award- Influencer Marketing / Digital - Products - Gold