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Is it possible to enjoy Cheez-It and wine at the same time? Say hello to the Limited-Edition Cheez-It Coupe: a glass-meets-snack bowl combo that holds both wine and Cheez-It crackers. In partnership with Usual Wines, the Coupe easily lets you sip wine, make a toast, and crunch on your crackers all at once.
Result - Earned over 1 Billion Impressions.